Puzzle Master is a Canadian manufacturer of wire disentanglement puzzles (brain teasers). The company started because an interest the owner (Allan Stein) had in collecting wire puzzles. Allan collected these puzzles for a few years before he thought of making them himself. Once he found out that he was able to make the puzzles successfully he thought "Why don’t I try to sell some of the puzzles at craft shows and see if there are people who like them as much as I do". At the craft shows he found that not only did the people like the puzzles, they loved them. These craft shows were the first way that Puzzle Master marketed these puzzles.
After selling at the craft shows for a few years, Allan decided to try and sell at some of the malls in Saskatoon. He rented a temporary location 2 weeks prior to Christmas and was totally amazed how quickly the puzzles sold. He subsequently ran out of the puzzles in 7 days. It was at that point that he realized that he had a business that was going to be viable.